The Secret to Highly Effective Sales and Marketing

CSO Insights latest research found that 61.0% of organizations have dedicated sales enablement; however, not all enablement teams are equally effective. In fact, only 34.4% of organizations are effective while the majority, 65.6%, meet some internal expectations and end up with average results.

Join us on as we debunk the secrets to highly effective sales and marketing enablement. Amongst other practices, successful enablement involves a strategic framework aligned to business strategy. 

This webinar will teach you how to:  

  • Put the customer as your primary focus 
  • Formalize collaboration with clear accountability
  • Utilize tactical content management 
  • Leverage state-of-the-art enablement technology 

Curious about how to take your sales and marketing to the next level? Register today to find out!  

Watch On-Demand ↓


Tamara Schenk Research Director CSO Insights 

 Tamara is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement, CX and sales effectiveness. She is, together with Byron Matthews, the co-author Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force. 

She enjoyed twenty-five years of experience in sales, business development, and consulting in different industries on an international level. Before becoming an analyst in a research director role in 2014, she had the pleasure to develop sales enablement from an idea to a program and a strategic function at T-Systems, a Deutsche Telekom company where she led the global sales force enablement and transformation team.  

David Kriss Vice President, Sales Enablement Strategy Seismic

David brings over 25 years of experience in sales enablement, sales operations and technology leadership. As Vice President, Sales Enablement Strategy, David helps clients with architecting pragmatic sales enablement strategies, defining client success and measuring sustained value with their investment. David came to Seismic with the SAVO acquisition in May 2018 and is currently working on the integration team.

Prior to his work at SAVO David managed his own sales enablement consulting practice serving customers in the Technology, Insurance and Telecommunications industries. David also spent 20 years within the Telecommunications and Internet Service industries holding leadership positions in business-to-business global product marketing, sales operations and corporate communications organizations. He has extensive experience in corporate merger and transformation environments including leading integration teams in sales operations and marketing communications.