In a recent SiriusDecisions poll of sales enablement leaders, 76% said they believe user experience is critical to developing effective enablement programs. However, most of these leaders indicated they do not do a good job of actually executing this approach – with less than 20% ranking themselves as good to world-class. How do you rise above the reactionary approach and design a comprehensive sales enablement function that your sales teams will want to leverage? Join Seismic and SiriusDecisions for a webinar that answers the following questions:

  • How does user-centric design impact rep engagement with enablement programs and platforms? 
  • Why do companies struggle with building an infrastructure around the needs and preferences of sales? 
  • How does your design measure up and where should you start to drive meaningful change? 
  • Is technology the answer?

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Heather Cole Service Director, Sales Enablement Strategies SiriusDecisions 

Heather brings more than 20 years of hands-on, b-to-b experience in a variety of disciplines including sales enablement, sales operations, field marketing and sales leadership. She has a passion for helping organizations define and execute on effective sales enablement strategies and has hands on expertise in developing sales learning, asset and communications programs for global b-to-b organizations. Prior to joining SiriusDecisions in the Sales Enablement Strategy (SES) service, Heather was the Director of Sales Learning and Enablement for Wolters Kluwer where she led the enterprise sales effectiveness strategy focused on generating defined business results from enablement activities. Her focus included role-based learning programs, on-boarding, asset development, field enablement support center, messaging, field communication, as well as their annual kickoff meeting and leadership summits. 

David Kriss Vice President, Sales Enablement Strategy Seismic

David brings over 25 years of experience in sales enablement, sales operations and technology leadership. As Vice President, Sales Enablement Strategy, David helps clients with architecting pragmatic sales enablement strategies, defining client success and measuring sustained value with their investment. David came to Seismic with the SAVO acquisition in May 2018 and is currently working on the integration team.

Prior to his work at SAVO David managed his own sales enablement consulting practice serving customers in the Technology, Insurance and Telecommunications industries. David also spent 20 years within the Telecommunications and Internet Service industries holding leadership positions in business-to-business global product marketing, sales operations and corporate communications organizations. He has extensive experience in corporate merger and transformation environments including leading integration teams in sales operations and marketing communications.