While most organizations report the use of technology to enable their sales team, a whopping 56% report only slight or no technology adoption.  

Purchasing and deploying a new sales enablement platform (or any new technology) doesn't guarantee success. Even the best technology is useless if it is not fully adopted and leveraged.

Join John Follett, Co-Founder & Analyst at Demand Metric, as he discusses the results of recent research on this topic and shares 5 strategies for making sure your sales team leverages technology effectively.

During this webinar, you will learn: 

  • What high-performing teams are doing differently
  • How to ensure that sales technology is adopted and leveraged  
  • The impact of sales and marketing collaboration on revenue  

Download the on-demand recording today and learn how to get more out of your sales technology investments.

Watch On-Demand ↓


John Follett Co-Founder & Analyst, Demand Metric

John Follett joined Demand Metric in July 2007 as a Partner and Chief Analyst, focusing on product development and research. Prior to Demand Metric, John worked as an independent consultant specializing in Internet Marketing and Business Continuity Planning. He began his career with the Federal Government of Canada, where he was a part of the Government Online initiative – providing Canadian citizens and businesses with secure, private, high-speed access to all federal government online services. John holds a business degree from the University of Western Ontario and lives with his wife in Toronto, Canada.