Cathy Rowell Director of Sales & Partner Enablement, Nectar Services Corporation
Jonathan Hinz Director of Product Marketing & Sales Enablement, Seismic
Quite plainly, implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to:
Cathy Rowell, Director of Sales & Partner Enablement, Nectar Services Corporation
Cathy Rowell is the Director of Sales & Partner Enablement at Nectar Services Corporation, where she is responsible for enabling the direct and indirect sales force, and the overall partner experience with Nectar. Prior to joining Nectar, Cathy worked at Hewlett Packard Enterprise, where she spent 14 years in the Sales Enablement and Learning & Development organizations.
Jonathan Hinz, Director of Product Marketing & Sales Enablement, Seismic
Jonathan Hinz is a 17-year veteran of helping businesses win through increasing the efficiency and effectiveness of their marketing and sales teams. He has spent his career leading innovation and product marketing change to maximize output in a variety of roles at Verizon, NewsCred, and Trustpilot. Currently, Jonathan leads Product Marketing and Sales Enablement for Seismic, the global leader in marketing and sales enablement.