A holistic, end-to-end approach to sales enablement will help you improve the behind-the-scenes of content creation and organization, so that you can deliver the best content for sales reps exactly when and where they need it, creating the best possible customer experience.

Many organizations jump right to content delivery when thinking about effectively enabling sales, but the five steps outlined in this comprehensive guide are imperative in delivering sales content successfully:

• Optimizing your content repository
• Employing contextual search
• Enhancing content analytics
• Creating dynamic content
• Expanding content distribution