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The Complete Account Based Marketing Framework

Four Critical Steps to Follow for ABM Success

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According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. Yet, according to Forrester, 73% of B2B Marketers believe that ABM is a term that lacks specific meaning and is used inconsistently. Without a defined set of best practices or strategies, it's extremely difficult for your company to maximize the impact and success of your account based efforts. In this complete guide to Account Based Marketing Seismic defines ABM as:

“A strategy enhanced and made scalable by process and technology that spans nearly all disciplines of sales and marketing and enables those teams to be hyper-relevant and hyper-personalized to the right prospects at the right time.” 

Download this guide to discover how to achieve ABM success through these 4 steps:  

  • Calibrating your traditional marketing playbook to the account-based level 
  • Configuring your sales funnel for maximize time spent selling to large target accounts 
  • Implementing an Account Based Marketing Framework 
  • Pinpointing success metrics to uncover the effectiveness of your strategy

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