Healthcare Marketer’s Guide to Content ROI

Prove Value to Your Leaders Through ROI
What KPIs do you typically look at to track the performance of your content? Content downloads? Conversions? Social shares?

While these indicators are obviously important, how much is that information really telling you? Marketers need a feedback loop to prove their content is directly affecting the organization's bottom line.

How to prove Marketing's value through analytics and ROI
Tips to improve your relationship with Sales
Content's role in shortening sales cycles and increasing revenue
Best practices for optimizing and maximizing physician engagement
The importance of understanding your buyers, both externally and internally

Webinar Presenters

Shauna Leighton, Content Marketing Manager
Deirdre Pelrin, Director of Marketing

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Healthcare Marketer’s Guide to Content ROI

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