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Now more than ever, relationship managers are looked to not just as salespeople, but as strategic partners for their clients.
In order to earn their business, and trust, it's important to show clients that you understand their journey, not just the product or service that's easiest to sell. Creating customized and tailored presentations was a historically unscalable process, until sales enablement changed the way in which RMs and marketing departments collaborated.
Banks use sales enablement to create contnt 83% faster.
This comprehensive guide gets you started on the use-cases and areas of improvement banks see with sales enablement.