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Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain 

How Forbes describes the brand publishing process from a CMO's perspective – and how sales enablement technologies streamline this process 

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Forbes Report

The number one mandate for CMOs today is driving top-line growth. According to Forbes' survey of over 380 marketing executives, over 90% of CMOs agree that their organizations must develop a publishing function to manage the rising cost and complexity of content operations.  

Seismic has partnered with Forbes to bring marketing leaders the details of Forbes' seven key points of control, leverage and scale in the enterprise publishing process. The report further dictates the marriage between a CMO's content publishing strategy and the right sales enablement technology to facilitate, systematize and automate those efforts for scalable growth.  

In this report you'll discover:  

  • Why publishing has become critical to growth 
  • The new economics of marketing content 
  • The Seven Points of Control, Leverage and Scale 
  • How Seismic Can Enable the Enterprise Publishing Process 

You'll also receive the full list of Forbes' Top 100 Best-of-Breed Brand Publishing Solutions!  

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