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Ten years ago, Marketing entered the lead generation era. With the help of content marketing, it was easier than ever before to fill the pipeline with MQLs. Today, the function of marketing has evolved past just lead generation. Marketing is in the enablement era.
Marketing now has a measurable impact at every stage of the buyer's journey, from first touch to close.
With a powerful sales and marketing tech stack in place, marketers not only ensure that they are initializing effective buyer interactions and supporting sellers with the most impactful content at every stage, but they have analytics to prove it too.
Download the full guide to learn how CRM, marketing automation, and sales enablement together help marketers achieve this end-to-end impact on sales, and ultimately drive revenue as result.