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In CSO Insight’s fourth annual Sales Enablement Study they found that “sales enablement is no longer growing rapidly, but is maturing slowly and steadily.” In many ways this maturity is positive; however, there is still tremendous growth needed to ensure sales enablement is tablestakes in every organization.

Here's a sneak peek at the results: 

  • 61% of organizations have a dedicated sales enablement person, program, or function.
  • 57% of organization that have dedicated enablement attain their annual quotas and subsequently win 52.1% of the time. 
  • Only 34.4% of organizations that have a dedicated enablement meet or exceeded internal expectations.


Download the full report to discover how to optimize your sales enablement efforts, and get sales enablement right.