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Sales enablement is quickly becoming one of the largest priorities for global, enterprise organizations. 37% of organizations consider sales enablement to be their top marketing priority over the next 12 months.*
The impact is clear. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage and 65% more revenue generated by new reps.
In this guide you'll learn everything you need to know about this emerging field including how organizations are using sales enablement to help supercharge their bottom line.
*Hubspot’s 2018 State of Inbound