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[Study] 2016 CSO Insights Sales Enablement Optimization Study

While enterprises recognize the benefits of sales enablement, they are having trouble realizing them.

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Sales enablement is top-of-mind for B2B executives today. This is according to the 2016 CSO Insights Sales Enablement Optimization Study, presented by Seismic.  

This report, based on a survey of 375 enterprise firms, reveals that enterprise executives are prioritizing sales enablement and recognizing the benefits...  

  • 61% of respondents say their sales enablement function reports through executive management  

... BUT there has been a noticeable lack of process and technology that has prevented firms from reaching desired goals:  

  • 64% don't have a sales enablement content management solution in place 
  • 50% of respondents describe their sales enablement priorities as "informal" 
  • 56% cite their current sales enablement initiatives as meeting only some or few of their expectations  

Download the full report to discover how to optimize your sales enablement efforts, and get sales enablement right.  

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