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Sales and Marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between Sales and Marketing.
But achieving that alignment can be extremely difficult. There are many roadblocks that inhibit Sales and Marketing from achieving true alignment from disparate systems, to lack of transparency and visibility, to skewed expectations.
But at the end of the day, these two teams have the same goals – generating revenue and staying true to the buyer – and overcoming these challenges is critical to success.
In this guide you'll discover the 8 major challenges that sales and marketing teams face in achieving best-in-class alignment, along with solutions for these challenges that will make your team more cohesive in working towards common goals.